The idea of creating “entrepreneurial ecosystems” is a powerful idea that can help boost thriving communities. Yet many overlook the untapped entrepreneurial potential that lies dormant in urban communities.
In this webinar, ELI Founder Gary Schoeniger is joined by Myron Pierce of Own the Pond to make the case for why these communities and initiatives should be supported. They will also provide a proven four-point strategy for creating grassroots entrepreneurial ecosystems in urban communities:
- Find the champions: Entrepreneurial ecosystems start with a local champion, one who reflects the cultural values of the communities they serve and is able to connect with the people and resources who can support their efforts.
- Create entrepreneurial spaces: Entrepreneurial communities require a common space that facilitates creativity, critical thinking, and peer-to-peer learning while also providing access to professional guidance and ongoing support.
- Provide effective training: Rather than encouraging formal planning and the pursuit of outside funding, urban entrepreneurs can thrive by adopting an iterative experimental approach that enables them to learn by doing.
- Include local entrepreneurs. Connecting with entrepreneurs from within the community who are willing to share their knowledge and experience is vital to creating vibrant entrepreneurial ecosystems.
Who Should Attend
- Economic developers
- Business, philanthropic, and nonprofit leaders
- Other community stakeholders
About the Speakers

Myron Pierce
Myron is the founder and CEO of Own The Pond, an organization dedicated to unlocking the entrepreneurial potential in urban communities across America. He also formerly served as a pastor at Mission Church in Omaha, NE. Through the church, Myron and his community started Shift Omaha, which offers entrepreneurial training, resources, and mentors to North Omaha residents. They worked to serve residents between the ages of 18 and 45 who are marginalized and may not qualify for other, more traditional entrepreneurship programs.

Gary Schoeniger
Gary is an author, entrepreneur, and founder of the Entrepreneurial Learning Initiative. His work is centered on the entrepreneurial mindset as opposed to traditional high-growth efforts to fund start-ups. As co-author of the book Who Owns the Ice House?, Gary led the design of the Ice House Entrepreneurship Programs, which are used in classrooms and communities throughout the world.